Playtech, a global leader in gambling technology, has announced an expansion of its long-standing partnership with Bar One Racing. The new four-year agreement solidifies Playtech’s position as the exclusive provider of Bar One’s digital sportsbook while also introducing its full casino and live casino offerings to customers across the UK and Ireland.
The collaboration between Playtech and Bar One Racing builds on a partnership that has spanned over 10 years. Under the new deal, Playtech will continue to supply self-service betting terminals for Bar One’s retail estate, ensuring customers enjoy a seamless and modern betting experience. This move aligns with Bar One’s ongoing efforts to upgrade its operations, particularly in Ireland, where the company has recently revamped its retail network.
Yori Arami, VP Sports Commercial at Playtech, highlighted the significance of the partnership’s expansion: “Bar One has become a driving force in Ireland, and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new digital sportsbook and casino proposition further increases the collaboration between the two companies.”
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