ICONIC21 Embarks on a Transformative Journey with Bold Plans for 2025

After a transformative year marked by its rebranding from BETER Live to ICONIC21, the live gaming content provider is looking ahead with ambitious goals for 2025. With a strong emphasis on innovation and global growth, ICONIC21 is poised to redefine its role in the iGaming sector, building on a foundation of cutting-edge games, strategic partnerships, and customizable solutions.

The shift to ICONIC21 in late 2024 has allowed the company to fully realize its potential as an independent entity. Speaking about the success of the rebrand, Edvardas Sadovskis, Chief Product Officer, shared, “As a fully independent entity, we’re building on our vision and driving our goals forward, elevating our content to even greater heights. With our singular focus on delivering exceptional gaming experiences, we’re able to provide highly customizable, unique, and innovative solutions that meet our partners’ strategic needs.”

This rebranding effort has strengthened ICONIC21’s position as a leading provider of live gaming content across global markets, empowering its team to explore new boundaries and push the industry forward.

ICONIC21 has continued to focus on delivering innovative live casino games that captivate players and meet operator needs. The provider’s portfolio includes enhanced versions of classic games like blackjack and roulette, alongside unique offerings like the Gravity Series and Grand Bonus Baccarat.

The Gravity Series, encompassing Blackjack, Sic Bo, and Roulette gameshow formats, introduces high-stakes excitement through side bets with impressive multipliers. These mechanics amplify the potential for substantial payouts, creating thrilling gameplay. Meanwhile, Grand Bonus Baccarat stands out with private progressive bonus pools that players can unlock after four consecutive wins, offering a dynamic multiplier boost with every game round.

For Sadovskis, these games reflect ICONIC21’s core values of honesty, respect, and a client-first approach: “Our goal is to reimagine traditional gaming elements with innovative concepts and interactive elements, all while equipping operators with powerful promotional tools to run targeted campaigns and maximize engagement.”

ICONIC21’s groundbreaking live games, The Kickoff and Crash Live, highlight the company’s commitment to diversifying its portfolio. The Kickoff, a football-themed dice game, bridges the gap between sports enthusiasts and live casino players with its dynamic format and cross-sell potential. Featuring multipliers and a stadium-like studio setting, the game appeals to fans of both verticals.

Crash Live, on the other hand, has introduced a new dimension to live gaming as the first live crash game with a dedicated host. This fast-paced, adrenaline-driven title incorporates social elements such as a real-time leaderboard and chat, creating a shared experience for players. According to Sadovskis, the inspiration came from the growing popularity of simple, high-energy games that offer substantial win potential: “These games thrive on community so along with the host, Crash Live has a chat and real-time leaderboard to provide a shared experience that keeps players coming back for more.”

ICONIC21 has also made significant strides in the social and sweepstakes gaming sectors, securing partnerships with brands like WOWVegas and Sweepium. These collaborations underscore the provider’s ability to cater to both real-money and social gaming audiences. With a robust technical framework designed for compliance and customization, ICONIC21 is well-positioned to capitalize on the growth of the social gaming market.

Sadovskis emphasized the company’s dual focus: “With social and sweeps taking the industry by storm this year, operators in these spaces are looking to offer their players a diverse range of both traditional and live content.”

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Looking ahead, ICONIC21 has a packed roadmap for 2025. Plans include launching new game types, introducing enhanced promotional tools, and expanding its presence in emerging markets. These initiatives aim to reinforce its reputation as a must-have partner for operators in both real-money and social gaming sectors.

With its rebranding success, innovative content, and ambitious plans, ICONIC21 is set to lead the iGaming industry into an exciting new chapter. As Sadovskis aptly put it, “It’s going to be quite the ride so if you aren’t working with us already, make sure to jump onboard.”

Established in 2021, ICONIC21 is a premier provider of live casino content. Renowned for its cutting-edge technology and immersive gaming experiences, the company broadcasts its games from advanced studios, delivering seamless entertainment that mirrors the ambiance of traditional casinos. Its customizable solutions cater to operators worldwide, making ICONIC21 a prominent player in the B2B iGaming landscape.

Source:

. ICONIC21. December, 2024.