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Golden Matrix Group Receives Peru iGaming and Sports Betting License

Posted on July 1, 2024 | 7:39 am
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Golden Matrix Group, a prominent developer and licensor of online gaming platforms and content, has announced the acquisition of a sports betting and iGaming license in Peru.

This significant license was awarded to Meridian Gaming Peru S.A.C., a subsidiary of the Meridianbet Group. Meridianbet is a well-regarded B2B and B2C sports betting and iGaming provider, licensed to operate in various international markets. The Ministry of Foreign Trade and Tourism of Peru (MINCETUR) issued the license under number 3321-2024-MINCETUR/VMT/DGJCMT.

Expressing his enthusiasm for this development, Zoran Milosevic, CEO of Meridianbet, stated, “We are thrilled to enter the Peruvian market, a region poised for massive growth and unprecedented expansion in the coming years. This market entry presents an exciting opportunity to further grow our user base and deliver additional value to shareholders, underscoring our ongoing commitment to developing industry-leading brands globally.”

According to ENV Media, the online sports betting and iGaming market in Peru is valued at approximately USD $1.2 billion. It is forecasted to grow at an annual rate of 6.4% until at least 2028. Projections indicate that market penetration will reach 750,000 players by 2028, which equates to just over 20% of the adult population, showcasing the substantial growth potential in the region.

Golden Matrix CEO Brian Goodman highlighted that this new license in Peru complements the recent acquisition of a sports betting license in South Africa, obtained just eight days prior. “With the addition of Peru, Golden Matrix is well-positioned to capitalize on the rapidly growing online gaming sector in Latin America, delivering exceptional value and growth prospects for investors.”

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An Increasingly Powerful Supplier

Golden Matrix Group, headquartered in Las Vegas, NV, is a leading gaming technology firm operating on both B2B and B2C fronts. The company’s B2B division focuses on developing and licensing branded gaming platforms for a diverse client base. On the B2C side, RKings, a division of Golden Matrix, operates a high-volume eCommerce site where users can participate in paid-for competitions on its proprietary platform in authorized markets. Additionally, the company runs MEXPLAY, a regulated online casino in Mexico.

In 2024, Golden Matrix expanded its operations by acquiring MeridianBet, an established B2B and B2C sports betting and gaming platform. This acquisition extended the company’s international presence, adding regulated operations in multiple markets across Europe, Africa, and Latin America.

Moreover, Golden Matrix also offers live casino content from third-party suppliers both to its own iGaming brands but also to other online casino operators. For example, in 2023 the company signed an agreement to that respect with TVBET, a prominent provider of live dealer games.

The recent entry into the Peruvian market marks a significant milestone for both Golden Matrix and Meridianbet, as they continue to explore and capitalize on emerging opportunities in the global iGaming and sports betting industry.

Source:

, feeds.issuerdirect.com. June 28, 2024.

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