Atlaslive and Alea Unite to Deliver Customized Data-Driven Casino Solutions

Atlaslive, a major player in the B2B software landscape for the iGaming industry, has announced a significant partnership with Alea, a leading data-focused casino game aggregator. Together, the two companies aim to reshape the gaming experience by providing casino operators with tools that leverage player data and insights to create deeply personalized and engaging experiences. This collaboration brings together Atlaslive’s extensive platform capabilities with Alea’s advanced data-driven strategies, empowering operators to better engage their player base and maximize revenue opportunities.

Atlaslive has established itself as a powerful solution provider in the sports betting and online casino sectors, offering a scalable and customizable platform that allows operators to create a unique brand experience. With options tailored for local or global markets, the platform’s flexibility is one of its standout features. Through this partnership, Atlaslive’s extensive library of over 15,000 games—including slots, live casino games, table games, virtual sports, and lottery options—will be enriched by Alea’s aggregation, delivering an unprecedented selection of content designed to meet diverse player preferences.

The integration with Alea will allow Atlaslive to provide operators with detailed player insights, helping them tailor gaming experiences based on player behavior and preferences. This data-centric approach is designed to improve retention and engagement by giving operators the ability to fine-tune their offerings, creating a personalized experience that resonates with players.

Atlaslive’s COO, Lidiia Vakulenko, emphasized the significance of this partnership: “At Atlaslive, our goal is to provide operators with not only a powerful platform but also the tools and content they need to stand out in a competitive market. Our partnership with Alea enhances our already robust casino offering with even more game diversity while adding sophisticated data insights that help our partners design player experiences tailored to their audience. This partnership is a game-changer for both companies and our partners.”

Alea, known for its emphasis on analytics and its role in advancing technology-driven insights within the gaming sector, brings an innovative approach to understanding player behavior and trends. This perspective enables operators to refine their strategies and adapt to shifting preferences, thereby enhancing engagement. Alea CEO Jordi Sendra also commented on the partnership’s potential: “We are thrilled to partner with Atlaslive, a company that shares our vision of using data and technology to drive innovation in iGaming. Together, we can offer operators not just a vast range of top-tier games but the deep player insights they need to refine their strategies and maximize engagement. We believe this partnership will open up new possibilities for both companies and the operators we serve globally.”

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Atlaslive’s platform also offers operators the capability to create highly customized segments, allowing them to automate marketing efforts and design campaigns specifically targeted to unique player demographics. This advanced marketing functionality provides tools to implement personalized offers and promotions, creating a tailored experience for each player and, in turn, strengthening loyalty and retention.

The partnership with Alea enhances this capability by integrating real-time data insights, enabling operators to respond dynamically to player behavior. By leveraging data such as play history and engagement patterns, operators can create targeted promotions and incentives that resonate with players, increasing the likelihood of repeated engagement and long-term loyalty.

Source:

, europeangaming.eu, November 5, 2024.